In 2024, UDUYARS volunteers partnered with the Alliance Against AMR to support a targeted outreach campaign at Hajia Halima Market, Sokoto’s largest commercial hub.
Through the “Educate, Advocate & Act” initiative, youth presenters engaged over 120 market vendors and customers in face-to-face conversations about antimicrobial resistance, its risks, and everyday prevention strategies.
Over 300 simplified flyers were distributed in local languages to enhance understanding and encourage informed health behaviors. The campaign reinforced the potential of informal settings as powerful spaces for grassroots public health education; especially when led by informed, passionate youth.
Distribution of Information, Education, and Communication (IEC) materials in local languages. We believe that when AMR messages are contextualised into grassroot languages and culture, people connect better and take actions immediately.